Smirnoff needed to make a bold brand statement at one of the UK’s most iconic festivals; Parklife.
As the first stop on its summer roadshow, this activation had to do more than just serve drinks. It had to turn heads, draw crowds, and deliver a high-impact, high-volume brand experience that felt unmistakably Smirnoff from every angle.
We took things up a level, literally, with a two-storey container bar build that made Smirnoff the standout serve on site.
From design and planning to production, logistics and live delivery, we handled the entire end-to-end process.
Our creative and production teams worked together to bring Smirnoff’s iconic branding to life across the structure, ensuring maximum visibility and punchy impact across both tiers.
A double-decker Smirnoff bar that delivered endless pours and unmissable presence.
The activation helped kick off Smirnoff’s summer festival circuit in style; combining strong branding, high-volume service, and standout creative to leave a lasting impression on thousands of festival-goers.
Thanks so much for such a fantastic activation, you guys did an absolutely incredible job and we’re so happy to be working with you on this! The feedback has been off the charts and we couldn’t have done it without you.