Don Julio 1942 had the opportunity to create a spooky takeover of the Note Burning Room at Edinburgh’s stunning Gleneagles Townhouse for their famous members-only annual Halloween party. The ask was to bring some spooky flare to the space and engage an exciting performer to make this the place to be in the hotel.
We got to work brainstorming how to bring the Halloween feels but in a super-classy environment with an ultra-premium brand.
We used the iconic shape of the bottle to make standout illuminated arches across the space, including a giant set attached to the back bar, with Don neons spilling out spooky amber lighting.
We installed lush, autumnal coloured earthy foliage to bring a spooky softness and add other touch points such as menus, Frida Kahlo inspired prints and a bespoke DJ booth. Our custom photo opp was also a standout.
The Don Julio space was the hit of the party. The lights created a soft but spooky atmosphere, our band played hit after hit and our DJ kept the party going into the wee hours.
We successfully married Halloween to two ultra-premium brands and had a lot of fun doing it…who’s excited for next Halloween??
Thanks so much for such a fantastic activation, you guys did an absolutely incredible job and we’re so happy to be working with you on this! The feedback has been off the charts and we couldn’t have done it without you.