Tequila Herradura set out to create more than just a tasting session, they wanted a full sensory experience that brought their flavour profiles to life through sight, sound, touch, and space.
The goal? To help guests feel the flavours, not just taste them, and celebrate the sophistication of the Herradura range in a way that was bold, immersive, and unforgettable.
Our team designed and delivered four bespoke 3m x 3m flavour pods, each styled to represent a unique Herradura expression. From projection mapping to rich textures and custom lighting, every pod was tailored to evoke a specific mood, transporting guests into the heart of the flavour story.
Beyond the pods, we transformed the full venue into a fully branded Herradura world. A styled welcome area, central gathering zone, and premium reception bar tied the experience together, offering places for guests to sip, chat and soak it all in.
From logistics to lighting, install to impact, the transformation was seamless. Guests were wowed by the unexpected detail and the atmospheric storytelling, with each room sparking a different emotion.
Sustainability was a priority, from reusable lighting rigs and faux florals to decor built for future use. It was clever, conscious, and crafted to last.
Thanks so much for such a fantastic activation, you guys did an absolutely incredible job and we’re so happy to be working with you on this! The feedback has been off the charts and we couldn’t have done it without you.